We start with research.
Before we do anything, we’ll conduct some market research and analyze your industry’s competitive landscape to answer the following questions.
Market: Who is your ideal customer? Where do they hang out online? What is the best way to reach them?
Competition: What is the competition like? Where are you positioned in the marketplace? What are the market leaders doing?
Opportunities: What’s working? What’s not? Are there any key opportunities that can be identified?
Then we dive into strategy.
Based on our market analysis, we’ll profile your ideal customer and create a distribution + media strategy to reach them.
Marketing Profile: A psychological profile of your target market based on their demographics, interests, wants/needs, and expectations.
Distribution Breakdown: A list of social media channels from most important to least important with a focused strategy for each.
Media Strategy: A list of mediums that you can use to reach your audience with ideas for different creative series and promos.
Next we get into the creative.
This starts with a brainstorm session, then we’ll put together a treatment with an idea for a creative campaign designed to engage the audience.
Campaign Tagline: A unique branded hashtag that you can use to organize & promote the campaign across all social media platforms.
Campaign Overview: A high-level outline of the campaign that includes strategy, tone, objectives, mediums, and platforms.
Advertising Mockup: A visual mockup of the campaign with a relevant real-world brand campaign to demonstrate execution.
Then, we map out the vision.
Once we have the idea for a creative campaign, we can develop a sales funnel for converting leads and a roadmap with a timeline.
Distribution Strategy: A breakdown of distribution across social media platforms with an advertising strategy to fuel the campaign.
Conversion Funnel: A tiered sales funnel with multiple touchpoints designed to reach, engage, nurture, and convert leads.
Campaign Roadmap: A strategic roadmap for the social media campaign with a timeline and vision for executing it.
Finally, we have the execution.
Now it’s time to execute. This starts with a 90-minute workshop to help kick things off, create a plan of attack, answer questions, and provide direction.
After that, you are free to take this program and run with it. There is no pressure, no obligation, and absolutely no strings attached.
If you like what we came up with and want to continue working with us, we can put together a proposal for you to review based on the strategy we created.
Did we mention it’s free?
We used to charge $15,000 for this package of services, but now use this process as a way to showcase our value and vet potential new clients.
Take advantage of the offer while it lasts, apply today.
What’s with all the questions? We just need to make sure that you are (A) the right kind of business for this program, (B) are serious about growing, and (C) are in a position to invest.This process requires a significant time investment from our team, so we just need to ensure that time is well spent and that you are in a position to take advantage of the program. Taking the time to go through and answer each question thoughtfully will help us provide you with as much value as possible.
Who is this program for? The Social Media Starter Kit is for businesses who are either new to social media and are looking to jumpstart their presence or for businesses who are already on social media, but are having trouble developing a content strategy, building a following, and/or converting leads. It’s perfect for start ups, small to medium-sized businesses, and even large companies who want to reinvigorate their online presence.
How does it work? After you send your application, we will review your submission to make sure you’re a good fit for the program. If accepted, we’ll send you an email with next steps.
Why are you offering this? Our hope is that you’ll enjoy working with us, like the strategy we came up with, and want to work with us long-term. This gives us the opportunity to work with potential clients to showcase our value and see if we’d be a good match, before asking for any money or committing to anything long-term. However, this program comes with no strings attached and you are free to take what we came up with and do it yourself.
Is your agency available to manage my business? This program is a great way to start the process of working with us and test out our services. If we find that we are a good fit to collaborate with you at the end of this process, we can put together a proposal for you to review & consider.