OMNI Hotels Campaign: Experiences Matter

Project: Bring OMNI’s digital presence to life with an immersive travel lifestyle series that curates all the experiences that make each hotel & location special.

We developed a series of lifestyle adventures around the hotel that catered to different guests’ tastes and followed character archetypes “day in the life” style as they experienced OMNI hospitality at its finest. 

To keep things as authentic as possible, we sourced local models who fit our archetypes and used their narration for the voiceover. The result is a real experience that you can feel. Real guests enjoying bespoke adventures created for them.

We turned these adventures into a series of travel diaries & guides designed to showcase the best of the hotel/location to attract guests and inspire their stays. This added another dimension to OMNI’s sales funnel and guest experience, driving new direct bookings while increasing engagement with the hotel’s amenities.

The campaign culminated in a Mission Statement video and photo gallery OMNI can use on their homepage to increase their website’s engagement and a variety of lifestyle travel commercials, reels, stories, graphics, and photos they can use to grow, engage, and monetize their audience on social media.

With a mix of lifestyle, testimonial, and commercial content we created a series that OMNI can use to engage leads, grow their audience, boost sales, and add value to their guest experience. 

1. To create a strong first touchpoint we developed a series of creative brand commercials that offered glimpses into lifestyle experiences designed to maximize OMNI’s reach, engagement, and conversions at the top of their funnel.
2. We built on this engagement by continuing the story, allowing leads to immerse themself in each experience with lifestyle travel diaries that demonstrated social proof and offered inspiration for guests’ adventures.
3. To build trust and drive conversions at the point of sale, we created a mission statement and media gallery that showcased the best qualities of the hotel  — positioning the experience a level above competitors.
4. We created a series of reels, stories, photos, and graphics around each OMNI hotel to engage, nurture, and grow their audience on social media. We also developed a series of travel guides to enhance the guest experience and increase engagement with the hotel’s amenities.

Based on OMNI’s budget, we developed a template for a quarterly shoot with a package of content that OMNI could plug into their website, social, seo, advertising, and guest experience to cover all their B2C/B2B media needs and fuel their marketing strategy for each season.

We integrated the campaign with OMNI’s discount packages, creating a series of evergreen assets their team can use to increase engagement with their special offers and drive sales.

To merge the physical & digital, OMNI can use QR codes on room keys, posters, menus, and other materials to link to the travel guides on their site, showcasing all their different experiences to inspire guest stays. 

In 2 days we captured Boston’s largest hotel, from their rooms, to the restaurants, to the art gallery, to the location, to the spa, pool, and fitness center — developing a variety of content that can empower their strategy for the next quarter and beyond.