Sam Adams: The Beer Revolution

With the upcoming 250th anniversary of 1776 and the American Revolution, Boston Beer’s PR team was looking for a way to reinvigorate the American spirit into Samuel Adams and their other flagship brands (Truly, Twisted Tea, Angry Orchard, etc). 

To capitalize on the anniversary we developed a Mission Statement featuring the Founder and Chief Brewmaster himself, Jim Koch, taking us back in time to the origin of Samuel Adams, revealing how the brand was inspired by the American Revolution and how Sam Adams started a beer revolution themselves, before bringing us into the present with his vision for the future of alcoholic beverages.

Crack open a cold one and enjoy this rare, unfiltered look into the mind of the man who started the craft beer revolution in America.