B2B Sales Content: WellSpark Health

Objective: Reimagine Wellspark’s visual identity and redesign their digital presence with content that captures the company’s mission in action and builds trust with prospects.

WellSpark, a leading health and wellness brand (subsidiary of EmblemHealth), was redesigning their online presence and looking for a way to increase their engagement + conversion rates and optimize their sales team’s performance.

Their current website was very basic; lacking media, clear messaging, and an intuitive customer journey. As a result, it wasn’t performing well with leads, causing their funnel to be leaky and killing their marketing department’s ROI.

Over 2 months, we helped WellSpark revamp their website and social media presence with new strategy, visual identity, messaging, and media (original photos & videos) to bring their mission and products to life with unforgettable storytelling and beautiful imagery — optimizing WellSpark’s funnel and lead generation process, while arming their team with an arsenal of creative brand assets they can use to close more deals.

Package:

• Website Strategy / Design
• Mission Statement (5 min)
• 5 Product Explainers (1 min)
• 5 Commercials (30 sec)
• 15 Social Media Reels (15 sec)
• 250 Photos

*While sourcing all models from WellSpark staff, saving them thousands in talent costs.

Results: The year after integrating our strategy, WellSpark saw a 640% increase in engagement in their platform, which led to 25% more clients, 38% more revenue, and resulted in them being acquired by Vitaly.